08
Oct
building the AI platform for the modern agency content team
19 min read
Latest
28
Sep
The SIG SAUER P365 AXG Legion: The 365 in Its Peak Form
3 min read
18
Sep
On loyalty and scaling a company
3 min read
18
Sep
On "Hiring only great people"
2 min read
18
Sep
One Bulge, Two Diagnoses, and a Six-Hour Fight to Keep My Leg
5 min read
The journey so far
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Aug 2017 – Present
CEO
Growth Rocket · Manila, PhilippinesFounded and runs Growth Rocket, a performance marketing agency focused on customer acquisition through SEO, AI search optimization, and Meta and Google advertising.
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Jul 2019 – Present
Growth Mentor
500 Global · SeasonalAdvises startup founders and investees on spending customer acquisition budgets efficiently through modern performance marketing.
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Mar 2015 – Aug 2017
CMO and Head of Product
ZipMatch · Manila, PhilippinesLed marketing and product for ZipMatch, a 500 Global, Kickstart Ventures, and Monk's Hill Ventures-backed real estate marketplace startup.
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Dec 2013 – Mar 2015
VP Marketing and Product
WIIO · San Jose, CaliforniaLed go-to-market and product strategy at WIIO, a French hardware/software company for tracking and mobility in warehousing, transportation, and consumer electronics.
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Oct 2008 – Dec 2013
Senior Director of Marketing
CarParts.com · Torrance, CaliforniaGrew marketing and CRM programs at CarParts.com, an online aftermarket auto parts retailer that acquired JC Whitney in 2010.
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Feb 2006 – Oct 2008
Sr. Marketing Manager
CarParts.com · Manila, Philippines -
Sep 2004 – Feb 2006
Global Manager - Accounts
dotPH · Manila, Philippines
What I'm reading
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From the library
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Currently shooting with a Nikon Zf.
Explore my photos on Flickr.