Latest

18
Sep

Are we ready to let go of physical offices?

4 min read
18
Sep

Designing the way we work: What we learned from implementing a 4-hour work day

8 min read
17
Sep

What really makes a successful employee

9 min read
04
Aug

The problem with warm seats

2 min read

The journey so far

  1. Aug 2017 – Present

    CEO

    Growth Rocket · Manila, Philippines

    Founded and runs Growth Rocket, a performance marketing agency focused on customer acquisition through SEO, AI search optimization, and Meta and Google advertising.

  2. Jul 2019 – Present

    Growth Mentor

    500 Global · Seasonal

    Advises startup founders and investees on spending customer acquisition budgets efficiently through modern performance marketing.

  3. Mar 2015 – Aug 2017

    CMO and Head of Product

    ZipMatch · Manila, Philippines

    Led marketing and product for ZipMatch, a 500 Global, Kickstart Ventures, and Monk's Hill Ventures-backed real estate marketplace startup.

  4. Dec 2013 – Mar 2015

    VP Marketing and Product

    WIIO · San Jose, California

    Led go-to-market and product strategy at WIIO, a French hardware/software company for tracking and mobility in warehousing, transportation, and consumer electronics.

  5. Oct 2008 – Dec 2013

    Senior Director of Marketing

    CarParts.com · Torrance, California

    Grew marketing and CRM programs at CarParts.com, an online aftermarket auto parts retailer that acquired JC Whitney in 2010.

  6. Feb 2006 – Oct 2008

    Sr. Marketing Manager

    CarParts.com · Manila, Philippines
  7. Sep 2004 – Feb 2006

    Global Manager - Accounts

    dotPH · Manila, Philippines

What I'm reading

Recently finished

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Currently shooting with a Nikon Zf.

Explore my photos on Flickr.